Social media marketing, or SMM, is a method of internet marketing that includes crafting and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing contains events like posting text and image updates, videos, and other content that pushes viewers engagement, as well as paid social media advertising.

Marcable uses websites of Social Networking that are founded on building virtual societies to allow consumers to notify their wants, wishes and ethics, online. Then, Marcable associates these consumers and audiences to businesses that share the same wants, wishes and ethics. Over social networking sites, businesses can keep in touch with individual followers. This personal communication can implant a feeling of loyalty into followers and potential customers. Also, by selecting whom to follow on these sites, products can be spread to a very contracted target audience. Marcable also include much information on Social networking sites about what products and services potential customers might be interested in. With the usage of new semantic analysis tools, vendors can detect buying patterns, such as content shared by people and queries posted online.

Marcable believes in starting a social media marketing campaign with a social strategy because without that in mind, it is like drifting around a forest without a map—you might have fun, but you'll perhaps get lost.

Here are some questions to ask when describing your social media marketing objectives:

  • What are your hopes to achieve through social media marketing?
  • What and Who is your target audience?
  • Where would your targeted segment hang out and how can they use social media?
  • What meaning do you want to direct to your audience with social media marketing?